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jueves, 12 de noviembre de 2009

Technicolor and the Maketing

Well everyone has or had a crush with some tv ad, maybe with the "cat chow song" (yeah! you know perfectly what song I'm talking about! mew mew mew with the subtitles :P) hahahaha...
This time I have a big crush and I have to blame Samsung, sometimes there are song that only are made for the tv ads or they take superstars, new artists or independent ones, and Samsung is promoting the "Samsung Corby" and the song really stoled my heart.
Then I started a frenetic search for the "Corby Song", I tried first in yahoo answers, but I couldn't find anything, and then a light in my head told me look in one of the marbles of the last years: YouTube (face it, is a very good source to know different cultures, this of the past and other things) and the search began and was a very easy to find :P, and the singer of the song is... tah-tah! Paloma Faith, and the song? Technicolor! and the guy who upload the video also left the official download link from the Samsung's Web page hehehe...
But now the point is, after my oddisey, The marketing really read our f******** mind because they know to touch our feelings and well they are very good on it, with the rght smile, the right guy (pretty guy), and the colors, the art of the feelings by colors:

  • red+yellow= oh I'm hungry.
  • black+purple, black+red= sex, sensuality... you name it, depends of the product perfum, lingerie, and the weirdest for a gum tv ad
  • green+white=healty food (bran, cereal, cereal bars, bran cookies,...)
  • shiny colors+white backgroud=clothing marketing
And the list will grow up with a thousand things, this time I let you the lyrics of this song, I'll be back later with the other media...

Paloma Faith - Technicolor

Once upon a time, my friends it feels like yesterday
I was living lonesome in a world of disarray
Everything was a black and white, there wasnt even gray
And every morning waking up on groundhog day

It was all in monochrome without the lies
Just like a silver screen you walk into my life
You taught the stars to light up what we find
I come alive saturated in your charms

We kiss the sky and dancing towards rainbows
Now its all in technicolor with you

I lived in the blackest house with seven pure white cats
The bleak eyed look of every day hidden deep inside my heart
The notes on the piano now remind me of my past
And now youre here right by my side I hope that we will last

It was all in monochrome without the lies
Just like a silver screen you walk into my life
You taught the stars to light up what we find
I come alive saturated in your charms

Yellow, orange, pink, red, and blue
Lets paint the town, darling us two

You bring your pallet and I will sing the sub bar
We are just two birds of a feather

It was all in monochrome without the lies
Just like a silver screen you walk into my life
You taught the stars to light up what we find
I come alive saturated in your charms